Universal Pictures Executes Mobile Campaign with Social Integration
November, 2012 Universal Pictures are running ads within the IMDB mobile site that integrate social media to spread the word of its new film “The Man with the … READ MORE >
View ArticleFedEx Launches Mobile Campaign to Remind Users of Holiday Shipping Deadlines
November, 2012 FedEx launches mobile banner ads to encourage consumers to use FedEx to ship their packages this holiday season. The ads inform the user by showing a … READ MORE >
View ArticleLexus Supports Charity Cause with Mobile, Social Tally Promotion
December, 2012 Lexus will be running it’s annual “December to Remember” promotion this year, but will include a charity component through a mobile check-in addition. Users who encounter … READ MORE >
View ArticlePorsche Ramps Up Cayenne Click-Throughs via Mobile Ad
January, 2013 Porsche turned to mobile advertising to drive awareness of the new Cayenne Diesel through a campaign on Reuters.com. The company dabbled in mobile outreach during 2012 … READ MORE >
View ArticleBMW Launches Unique Mobile Ad Campaign to Promote New Line of Electric Cars
January, 2013 BMW shows its creativity in the digital space with a new mobile advertising campaign that flaunts its new line of electric cars, i concept vehicles. The … READ MORE >
View ArticleRed Bull Uses Mobile Advertising to Highlight New Products
April, 2013 Red Bull has teamed up with US Magazine for their latest mobile advertising campaign, integrating their ads into the optimized US Magazine website to leverage the … READ MORE >
View ArticleSour Patch Kids Tests New Mobile Engagement Plan
April, 2013 In collaboration with Kiip, Sour Patch Kids is rolling out a new mobile rewards program to keep their fans engaged and feeling valued. The pilot program … READ MORE >
View ArticleCOCA-COLA SOLVES WORLD’S PROBLEMS WITH INTERACTIVE VENDING MACHINES
May, 2013 Coca-Cola is helping to ease the tension between India and Pakistan one can at a time. Decades of deep political strife have built up, and the … READ MORE >
View ArticleOld Navy Uses Video Ads to Boost Mobile Commerce
May, 2013 Old Navy is combining video and mobile commerce in their summer “Camp Old Navy” advertising campaign. Through mobile advertising on Session M’s reward-based application users are … READ MORE...
View ArticleBig Mac Offers Mobile Coupons to Gamers
June, 2013 McDonald’s has begun to promote its Big Mac and this time by rewarding mobile gamers for winning. McDonalds is known for driving engagement with mobile advertising; … READ MORE >
View ArticleVogue Paris Creates First Magazine App Built For Smartphones
July, 2013 Vogue Paris has launched the first magazine app built specifically for smartphones, allowing subscribers to view full magazine pages or buy-back issues from their mobile device. … READ MORE...
View ArticleSamsung Galaxy S4 Holds Staring Competition to Promote New Technology
July, 2013 Samsung recently launched a new mobile marketing strategy campaign for its Galaxy S4 to promote its new ‘smart pause’ technology. The contest, dubbed the “S4 stare … READ MORE >
View ArticleCaptain Morgan Runs Targeted Ads With Foursquare
July, 2013 Captain Morgan has started running post check-in ads after Foursquare users check in at certain locations. When users check in at various bars, nightclubs or restaurants, … READ MORE >
View ArticleDrawbridge App Eases Mobile Ad Retargeting
July, 2013 Drawbridge, an upstart digital company focused on app marketing, has recently announced a new feature allowing advertisers to reach consumers with retargeted mobile ads. These … READ MORE...
View ArticleBen and Jerry’s Using Digital Ads To Promote New Flavors
August, 2013 Ben and Jerry’s is showcasing their three new flavors, Vanilla Honey Caramel, Pineapple Passionfruit and Liz Lemon, through in-app advertising on both desktop and mobile ad … READ MORE >
View ArticleWill Snapchat Allow Brands to Send Unsolicited Snapchats to Users?
September, 2013 Taco Bell, one of the first major brands to utilize Snapchat, recently invited its Twitter followers to follow the brand on Snapchat. By friending the brand, … READ MORE >
View ArticleDots Game Opts for Game Mode Sponsorships
September 11, 2013 “Dots,” a free mobile video game for iOS and Android, is receiving its first in-game promotion. Betaworks, the minds behind the Digg, Bitly, and Instapaper, have … READ MORE >
View ArticleFandango & Slash want to hear your best scream this Halloween
October, 2013 Fandango, best known for selling movie tickets online is teaming up with rock guitar legend Slash this Halloween to find the “ultimate screamer”. Fandango is asking … READ MORE >
View ArticleRebecca Minkoff Turns Away from Print and To Digital this Fall
October, 2013 Designer Rebecca Minkoff understands the growing role digital plays in the younger consumer and has increased their fall advertising budget by 200%. More importantly though, they … READ...
View ArticleParty City Uses Mobile Coupon Campaign to Boost Halloween Sales
October, 2013 Party City is using a campaign mixing a number of mobile ads to encourage in-store Halloween sales, including ads delivered on Facebook and ActionX retargeting platform … READ MORE >
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